Target Audience

No film is for everyone. Each film has a target audience. A target audience is defined primarily by gender and age range. Additional elements include socioeconomic status, rural or urban, race, family status, theatre goers or not, and special interests. These interests can include anything from political leanings to religion or the particular subject matter of the film, such as running (Saint Ralph), visual art (Pollock) and human rights (Hotel Rwanda).Typically, age ranges break down as follows:

-Kids 5-11 and mums
-Tween 11-14
-Teen 13-16
-17-21
-18-24 and 18-34
-25-54
-54+

The 18-24 and 18-34 range makes up the largest movie-going segment, the core of big audiences and stiff competition.

There are potential marketable elements or hooks that can attract a specific audience, though not all hooks apply to every film.

Genre Each genre such as comedy, action, thriller and romantic comedy attracts different audiences and those audiences can be further fragmented. The genre of my piece is a docudrama; a fictional documentary with aspects of drama.
Concept In comming up with the concept of my short, I thought of real life events and thought of Afghansitan and the situation there, then remembered videos I watched in Pyschology of past soldiers not being able to sleep and never being able to live down their experience. I thought of 'Shawshank Redemption' for the idea of Ryan killing himself, when the character in the film is released from prison and hangs himself.
Tone The tone of the film is quite sad, showing the 'reality' of coming back to a 'normal' life after having spent years in a state of war.

Attractiveness of the protagonist to the audience I don't know if the audience will highly indentify with the protagonist, perhaps on a similar level, whereby they have lived through something which they now cannot live down. I think the audience will be able to get emotionally attached, and feel sorry for the soldier and ofcourse his wife.
Subject matter The film being a docudrama will bring home the subject matter in a different way, than a feature length film.

Other marketable elements could be Additional elements, this includes hooks such as the music used, Special interests or Source material.

Short films are different from normal comercial feature films, and may be more popular amongst young film makers, as shorts are cheaper and easier to make, usually don't take very long to produce, and their brevity makes shorts more likely to be watched by financial backers and others who want some demonstration of a filmmaker's ability (or, conversely, the format allows for more experimentation since most of them are unlikely to be seen by a wide audience). If my short was to be uploaded onto the internet on a site like YouTube, this may attract a larger audience it can then be advertised on serveral internet site with links to the film on YouTube. This would also then show the amount of 'hits' it has, and if this number reachers a vast amount, it could then attract people of the industry to take interest.

I think my target audience is the core audience of the ages 18 to 34, as this is only a short film, which may attract more people and it involves a current issue that some people are passionate about, or may know of someone in the army also.